Many apps can appear to be overly intrusive or demanding with regards to personal information of their customers, even if what they’re gathering is necessary and valuable to offer a better experience. There is already widespread mistrust towards many web applications due to misuse of the private information. In-app messages are definitely valuable tools in the hands of the app developers to enhance their CX, especially when asking for feedback, but the timing of the in-app message is critical. One of the most annoying attributes of an app can be the frequent pop ups that ask for feedback on user experience, calls to upgrade to a new version, or adverts that provide links to other apps or paid/free features within the app. Apps that are not user-friendly have no place in the fiercely competitive app market. An app that is hard to use and complicated to understand and operate will eventually see an uninstall. The main function of an app’s design is to simplify the customer experience and customer interactions. Many app publishers go overboard with the notifications and constantly nag their customers to draw attention toward new features and in-app changes.īut this strategy is often counterproductive, and many users find intermittent notifications irritating and even offensive as an infringement of their personal space, and choose to delete those apps that they find nagging. However, notifications can also be an app’s reason for an uninstall. One of the strongest points of an app is to have real-time interactions with your customers, without the use of individual login. App uninstalls are common and any app that fails to dazzle users, doesn’t offer value, or does not provide lucrative incentives to keep using the app, is likely to go down the uninstall path within the first three days. Consumers, however, have limited storage, short attention spans, and little patience for sub-par performance. Nearly five million apps fight for coveted spots on a person’s device. When it comes to apps, the competition is fierce.
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